Before After Makeup
When Heaven 17 released Bigger Than America in 1996, it was their first album of new material in eight years. The band intended to release a follow-up in quicker succession and began working on more dance-orientated material approximately a year or so after Bigger Than America. The band worked on a number of backing tracks and later provided their manager and other contacts in the music industry with CDs of twelve tracks they intended to develop further. However, the reception towards these proved to be “kind of lacklustre” and the band decided to discard the tracks and start from scratch. Although a couple of the original backing tracks were later salvaged for Before After, the band concentrated on writing new material. Once completed, a rough mix of the album was sent to various record companies in the effort to get a deal, but nothing came to fruition. After the album was given a proper mix, the band sought record company interest again. Although the band received a few offers, negotiations fell through and the band eventually decided to release Before After independently. The band had 100 limited edition copies pressed, which were due to be sold via their official website, but an agreement was then made with small, independent labels for the release of Before After in the UK, Europe and US.