Jaclyn Hill Makeup
On May 23, 2019, Hill published a YouTube video announcing the launch of her namesake brand, Jaclyn Cosmetics, which included descriptions and swatches of the 20 nude “So Rich Lipstick” shades to be released within the week. This announcement was initially met with mostly positive reactions from long-time fans, but yielded some criticism for her definition of a perfect nude shade, photos that showed some inconsistencies with pigment, and a lack of reviews from others in the beauty community. On May 30, 2019, 20 nude lipsticks were released through her website and, despite mild controversy, product sold out within the first day and seemingly proved to be successful. Upon the receipt of their orders, customers quickly noticed issues in quality and stated that their lipstick either arrived melted or that it broke after a single use. While some defended the brand by saying hot temperatures and shipping conditions were to blame, many continued to voice more pressing concerns on social media. Photos were shared that depicted various flaws in the product, such as air bubbles, gritty texture, hair and mold. Hill was quick to refute the claims by stating that she had not seen anyone complain, and suggested that the use of the lipstick in conjunction with other lip products was the cause of compromised quality. However, she encouraged customers to reach out to her and her team if they were dissatisfied in any way and promised to either compensate the customer or replace the product.