Victoria Secret Makeup
At the time when Raymond founded “Victoria’s Secret”, most women in America purchased “dowdy”, “pragmatic”, “foundation garments” by Fruit of the Loom, Hanes, and Jockey in packs of three from department stores and saved “fancier items” for “special occasions” like honeymoons. “Lacy thongs and padded push-up bras” were niche products during this period found “alongside feathered boas and provocative pirate costumes at Frederick’s of Hollywood” outside of the mainstream product offerings available at department stores. In 1977, Raymond borrowed $40,000 from his parents and $40,000 from a bank to establish Victoria’s Secret: a store in which men could feel comfortable buying lingerie. The company’s first store was located in Stanford Shopping Center in Palo Alto, California.